It was not until almost after a half an year of writing did I realize that I was indeed blogging and there are many others who blog about different things and topics. In December 2009, I stumbled upon a few fashion blogs and my world was forever changed. I remember, it was during the holidays when I spent several days (and nights) browsing through one fashion blog after the other. Then on Christmas Day, I asked my husband to take my first outfit pictures in a parking lot outside the cinemas with a basic point-and-shoot camera (we had gone to see - Sherlock Holmes). And rest, as they say, is history!
I was never "just" an outfit blogger. I intermittently blogged about fitness, food, and everything else in between. But last year I took a conscious decision to reduce outfit posts from thrice a week to once a week, for several reasons. Firstly, I never really took clothes and fashion that seriously to begin with. Sure I like dressing up every once in a while, and appreciate people with style but I am not (and never will be) a clothes horse. Secondly, I had a business back then which I was trying to grow and it required me to give it more time than the blog. However, even when I decided to close down my business, instead of going back to three outfit posts, I decided to explore my other interests and passions.
As many fashion bloggers and other industry experts have said, and I agree with them, fashion blogging is becoming a new "Vogue", a platform to try and get people to buy more, spend more, want more ... and (some times) set unrealistic standards for women. Of course not every fashion blog can be categorized in the same way but it is definitely getting harder to differentiate one blog from another. I do not want my blog to be lost in the haze of 'just another fashion blog'.
Personally, in the last couple of years, I have tried and feature brands and products which I would (or have) spend my own money on. In fact, 90% of the outfit posts have been with clothes that I have bought myself. Also I want to create content which I can be proud of and helps me express my style but also my creativity (without looking unrealistic). So with setting high standards for myself in terms of photography and content, it only made sense to do less outfit posts with better quality. P.S. Also since I have converted to minimalism, and I buy my own clothes there are not that many different outfits to create any more! #Truth
I do think that fashion blogging has already past it's peak. Sure there will still be some style super stars, but most women are influenced by each other. Every unique idea gets beaten-down till it becomes main stream. There are only so many ways in which clothes can be worn, and someone somewhere has probably already done that. The only thing left is your personality. If you have the courage you show who you are, you might still stand out but if you plan to just get clothes and wear them how the next person is too, then you are probably going to get lost in the big-bad-world of Internet. Or at least that's what I think!