All About Sponsored Posts | Tanvii.com - Indian Fashion, Lifestyle and Travel Blog

All About Sponsored Posts

Blue Temple Saree DRISHTI x ESHQROCK  x TANVI

In the past year I have received a lot of feedback (and questions) regarding sponsored content on my social platforms. First, the feedback: I tried and incorporated whatever I found useful and in sync with my blog goals. A lot of times I have the intention to write a post on it and then I suddenly lose my mojo and that topic gets moved at the bottom of the pile. However, since this year, I am committed to catching up on all the drafts floating around before I start new projects, I am hopeful that all those pending requests will be dealt in 2018. 

Regarding the questions I received: mostly it all of them had been "Why?" - aka Why am I creating so much sponsored posts?

1) Monetize 

The most obvious answer for it is the money. Creating content takes time, effort and often involves cost (photographer, props, transportation/gas, etc.) The longer you blog, the better you want to get at your skills. The better you get, the greater value you add to your projects. Hence, the payout. Some are passion projects (which too, involve costs which you pay out of your own pocket) and some are paid campaigns. I believe in both of those projects equally but the money I make from the later pays for the passion project. Catch my drift? 

2) Motivates me to think outside the box

Personally what I like the most about the paid projects is that it makes you push the envelop. When someone shows faith in me, enough to pay me for my work, I want to put my best foot forward. I try and go above and beyond. I will conceptualize something that I have not done on the blog before, photograph it in a way that supports the product/campaign in the best possible way and then come up with copy which is not only authentic but also engaging. Money can be a great motivator to try harder to create 'different' content. 

3) I find brands that fit my stories

Having said that, the only rule I apply while accepting to work with any brand is that I ask myself this one question - "Will I buy this product with my own money if they were not collaborating with me?" - and as long as the answer to that question is yes, I till work with that brand. 

I like storytelling. I literally like 'stories'. I like reading stories, telling stories and creating stories. I often save up my ideas and wait for the right brand to come along when I can integrate my story with their product to make sure my message is always 'true to myself'. 



Earlier I used to limited one (out of the three post) post per week, however later I decided to let go of that restriction as the opportunities started coming in. I realized that as long as my content is authentic, and I believe I am providing value to my audience, and it's providing me creative satisfaction it should not matter whether it is sponsored or not.

I will always maintain honesty and transparency with the content I share and create. I will not put anything out there that I do not believe in or cannot stand behind in that moment. I am not here to make a buck at the cost of my integrity.

Photography via Drishti by Tania Chatterjee
Blue Temple Saree DRISHTI x ESHQROCK  x TANVI Blue Temple Saree DRISHTI x ESHQROCK  x TANVI Blue Temple Saree DRISHTI x ESHQROCK  x TANVI Blue Temple Saree DRISHTI x ESHQROCK  x TANVI Blue Temple Saree DRISHTI x ESHQROCK  x TANVI Blue Temple Saree DRISHTI x ESHQROCK  x TANVI
Location - Tania's Home

Saree - My Mom's
Blouse - Equipment // Similar
Watch - Omega // Same
Necklace - c/o ESHQROCK
Bracelet - c/o ESHQROCK

This is an example of, one of many passion projects I have worked on with Tania. :) 
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46 comments

  1. Great way to explain it, Tanvi!!
    XOXO
    Jodie
    www.jtouchofstyle.com

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  2. This is a great post for helping someone like me out because I don't do many sponsored posts. It is something I'd like to do in the future.

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  3. First, let me say how gorgeous is you look and that necklace is sensational! And what a great and informative post for the new bloggers

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  4. I get asked that question too, all the time and we don't have a lot of sponsors either. You put it beautifully Tanvi. There's no ways I would be willing to do a sponsored post if they don't fit our audience. Our blogs are our babies and deserve the best and if we make some money while we support the best then that's a bonus. You look stunning in the pics BTW ;-)

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  5. Great explanation! I love sponsored content because it is usually something new for readers yet aligns with the blog.

    XOXO
    Cathy

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  6. These photos are so gorgeous. I'm a huge fan of that necklace. And I loved what you had to say about sponsored content. Yes, the money is great, but if the content fits your brand and is something that you're into, then why not! :)

    www.ohtobeamuse.com

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  7. This is amazing. Thanks for the tips.

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  8. I appreciate your transparency- so important in the blogging world!

    https://asequinloveaffair.com

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  9. Love this post! I think more bloggers should be this transparent!

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  10. This is great info. I’ve been looking for opportunities to monetize and want to make sure I stay authentic & only work with brands I believe in personally. I LOVE these pictures!

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  11. I love the way you explain this. So well put!! Loved watching your video.

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  12. Collaborating with brands is one of my favorite things to do as a blogger. Forced me to get creative and do my best work!

    Megan | www.pipmegan.com

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  13. This is really a good article for a beginner blogger. I love how you have listed out all the important ideas in point form. Great list to follow and learn. But, most importantly I love your video, plus your sari outfit and the necklaces! You look really gorgeous!

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  14. Great post babe, I think sponsored posts are totally awesome especially if you love the product and would buy it either way!

    Kileen
    cute & little

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  15. Thank you for your article, not many people are so outstanding talk about this topic. Sometimes it seams to me like a tabu. I'm torn back and forth about this topic, because I think sometimes that maybe I can not be so neutral writing about the product. However, I also think it like your work is honored in some way.

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  16. This is such a great post. Very informative and well-explained. Having a good sponsored is totally fulfilling, especially if the products is so attractive, eye catchy and if we really love the product.

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  17. Yes! Such an important question to ask yourself, would I still buy this product with my own money!?

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  18. Thanks for being truthful in the post. I agree, there is nothing wrong with sponsored posts as long as they fit within your brand and you truly love the product. Love this necklace, it makes such a statement.
    Betsy

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  19. Great ideas/ motivation to start getting those brand collabs!

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  20. This is a great way to explain why someone would/enjoy sponsored posts! I agree with you, in that I like the creativity of it. I love playing around with different ideas/theme and working with the company.

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  21. You did a great way of explaining sponsered posts. I like your idea of "would I buy this if it wasn't sponsored?" Perfect way to know if you should work with that brand.

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  22. Love how you explained this! I always get this question too

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  23. Thank you Tanvi, this was really insightful to read. I 100% agree with you - If I wouldn't use something or purchase it myself I wont back it, I need to believe in what I am promoting. I love your morals when it comes to sponsored posts.

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  24. Love the tip about finding brands that fit your stories! So important to stay true to yourself and your mission!

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  25. This style you’ve created is truly unique. I agree with what you said about creating content for passion and paid advertising. Passion does not always pay the bills!

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  26. What an insightful post Tanvi, it really is great to stay authentic to yourself and blogging goals. You do a great job.

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  27. love your honesty here! And miss you!!

    XO Sahra
    Que Sera Sahra

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  28. Lovely Sari! I think it's important to make these clear, transparent and consistent with your blog values.

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  29. This is a good article for a blogger thinking about delving into sponsored posts. You have provided some great tips. Its is always good to be authentic and honest in all that you do.

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  30. Tanvi u look no less than a celebrity!! Gorgeous!! I always like the way u put Ur thoughts n words!!

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  31. Love the way you have explained it all Tanvi, authenticity and passion are so important in everything we do, especially on this social platform. I am loving your pictures, the outfit, and accessories. You look so beautiful in the traditional Indian attire :)

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  32. My girlfriend gets a lot of sponsored stuff and it was difficult for many people to imagine how she survive on just sponsored stuff (when so many brands are not willing to pay). This is a good post for others to understand this blogger line~

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  33. Thank you for sharing. I just want to let you know that I really like your blog.

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  34. I also agree with you on this subject! SSo many people distrust sponsored posts because they think the opinions will be biased, That's silly! I don't have many sponsored project (I WISH I would!!) but when I do, the first step is: I make my choice to work or not with a brand/product. Like, we are not going to crush our principles and ethics for a sponsorship!!

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  35. I agree with loving how it makes me think outside the box! One of my favorite reasons I take on sponsored posts!

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  36. Great post! I totally agree, sponsored posts will become more prevalent and valuable in the coming years!

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  37. Angela Ricardo BetheaMarch 15, 2018 at 6:04 AM

    Great post! I really like your transparency. and I really like your tips in finding sponsored that we really love.

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  38. there is lots of negativity around sponsored posts but I love how to explained this on why we do them! great job!

    xo
    Stesha
    www.stesharose.com

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  39. I'm totally with you on this! I feel so honored when a brand wants to work with me so I try to do my best for them! In addition, I try to only work with companies who sell a product I would want or could use anyway. It makes it feel less forced to me!

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  40. I love this saree! My mum has a few like these too from some silk emporium.

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  41. Great explanation - I don't think most people understand how bloggers make money.

    Lauren
    www.anexplorersheart.com

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  42. Great post and I am totally with you on this! Keep doing what you're doing!

    www.stokedtotravel.com

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  43. Really like the way you are telling the things in your blog. It's directly coming from your heart & nothing is scenic. That saree is really looking admirable Tanvii.

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  44. Sarees are just beautiful. If worn right it can make somebody look classy Daily wear sarees
    attire has been one of the most popular outfits among the females of all age and class

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