How I Doubled my Blog Traffic in SIX months12:00 AM
Esthetics are everything:
Especially if you are a women's lifestyle and travel blogger. Hence, I revamped my blog to look more like a website which was easy to navigate and represented my current "professional" state of mind.
I recently added storyteller to my working title. I realized I like sharing nuggets from my life and experiences. I still tell the same stories I have been telling the past six years. Now I just find brands that are in line with my story and we would mutually gain from the collaboration.
I have spent hours, learning about SEOs, branding, titles, meta tags. (If you are a blogger and you don't know what I am talking about start googling now) For example, now before assigning the title to the post, I first google what people are searching for regarding the topic that I am writing about. It helps me give a title which people can actually find, and is in sync with what people are looking for, instead of blinding giving names to my posts.
I tag all my pictures with names of the places, or brands that are featured in the post. I don't give a tag for the sake of it because if someone reaches my blog looking for "tanks" and instead finds a "blouse" they are never going to come back.
I started a YouTube channel because that's where we are heading digitally - toward video content. It was also a move in sync with where I was mentally as a person. I also 'Snap' a lot more than I did earlier this year. It is also about being visually available. It helps your audience connect with you beyond the scope of your blog and pretty pictures.
Social Media is the name of the game:
However, do not rely on just ONE social medium at any given point. Remember when everyone was going on and on about Facebook? ... And then came twitter ... And now it is Instagram! While, none of those have gone away, a new medium are always popping up. If you spend all your energy and resources building just one platform and then they pull a Facebook on you, where you don't have the access to the audience you built without "boosting" your post, you are doomed. My suggestion: Spread your time across all platforms and give a little love to them all.
Don't fake it:
People are not stupid. Everyone can tell when a compliment is in-genuine, or a email is self serving. Be yourself, not just on your blog, off your blog too. Nurture genuine relationships with fellow bloggers and PR people. They have to be mutual, respectful and honest. Reply to all emails (unless someone doesn't even bother to know your name or hasn't even checked out your blog ever). Be up front about what you expect in a collaboration. Don't be afraid to negotiate. Or to say No!
You could have a similar reader-base (or not!). There could be silent readers. There could be audience who prefers to bookmark your page instead of following you on various platforms, so on and so forth. What matters is that you have a loyal, engaged audience who trusts you and hence trusts the brands you choose to work with. It doesn't really mean much, if you have a million followers but they do not translate into page views and/or engagement on the blog.
I hope you found this post helpful. If you have any other tricks up your sleeve, do share them with me in the comments below.